The Lucrative Role of the Import/Export Agent – A Great Way to Make Money From Home ONLINE SHOPPING SITES

The Lucrative Role of the Import/Export Agent – A Great Way to Make Money From Home is a way of making money from the internet publish at

Since the dawn of time, mankind has been involved in trade of some sort or another. The role of middleman followed not far behind. Today, the middleman – or agent – remains one of the most attractive business models for those with no capital to invest. And the added benefit is that, unlike franchisees, agents work solely for themselves. But, where do you begin to get into this kind of business? Well, a bright idea helps:

Here are three recent success stories:

  • Frank Audsley lives in Croydon, south of London. He’s making over €2,500 a month exporting wine to the Far East. In late 2010 he enrolled on a training course for Import/Export Agents with an utterly open mind on what sector to work in. “I really hadn’t any idea at all of what products to get started in. But one night I saw a short item in the news about Chinese people developing western tastes. A light went on my head and I went to check the course’s database of leads. I knew I’d seen a European Winery seeking export opportunities. Amazingly we had a deal agreed and the first buyers found within two months!”
  • Meryam Gul is a shopkeeper from North London. She imports Garden Fencing from India to the UK. She says “I always wanted to get involved in International Trade, as I saw relatives in Cyprus make a handsome living from it. “I discovered how to get involved in import and export without risking any capital – good news as I had few savings. The fencing opportunity just fell into my hands – an advertisement I saw alerted me to an Indian supplier seeking representation, and when I contacted him we really hit it off. I’ve since learned how to track down buyers for him, and the product is a good one and virtually sells itself. My husband looks after the shop now, I’m projecting an income of £50,000 in this, my second year of trading.”
  • Jamie Atwill is a local government worker in the Midlands. He imports organic olive oil from Portugal to Ireland and the Netherlands – “I was on holiday with my girlfriend in Galicia, where she comes from. We popped across to Portugal for the day and found this fabulous olive oil for sale at what amounted to a farm shop. We took details, but only on returning to the UK did we think about importing it here. My girlfriend did a bit of research and came up with the agency approach as the best for us – because we didn’t have any capital to spare. And just the very next day I spotted an advertisement for a home-study course the press. “Between us we got started by the end of the first manual, and within six weeks we had negotiated an exclusive deal with the farmer for Ireland and the Netherlands, and were already getting samples to wholesalers all over the two countries. We have nearly a dozen customers already buying the olive oil on a regular basis, and we are about to move into organic wines from the same region of Portugal.”

General information about Import/Export is generally easy to find. Websites like Alibaba and Tradekey are great sources of trade leads, and support is available from a variety of government bodies, trade associations etc. However despite opportunities like these there is surprisingly little on the web (or anywhere else for that matter) about how to become an Import/Export Agent. There’s big overlap in the skills set required whichever way you approach the business, but the Agent’s business model is quite different:

1) It allows you to get into world trade without risking your own money or your bank manager’s on stock – a risky business, particularly when you’re starting out.

2) Because you aren’t legally a principal in the deals you put together, you are not utitmately legally responsible if anything goes wrong.

3) Compared to an import/export distributor, you are able to have a more flexible approach to business. You are able to “follow the money” into newly developing markets comparatively easily, which makes this business model particularly resilient to recessionary business cycles.

4) A full-time agent could quite possibly have agreements in place with half a dozen or more suppliers, a making all sorts of different products for different markets. So variety is the name of the game!

While it doesn’t always feel seem like it when you watch the news, world trade is currently booming, and it’s a great time to get started. Even in the UK there are opportunities. British manufacturing, after years of neglect, now finds itself in a comparatively strong position for export, with a weak pound and low interest rates. Many of them would be pleased to hear from you…

Names have been changed in this article for reasons of privacy.

This business information quoted from business tips about The Lucrative Role of the Import/Export Agent – A Great Way to Make Money From Home.

5 Benefits of Using Branded Merchandise ONLINE SHOPPING

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Companies who engage with their customers and clients through branded merchandise are generally more successful in gaining recognition and increasing sales. Products such as pens, keyrings, umbrellas, toys etc are a great way to get your brand logo seen, heard and talked about. What better way to engage and interact with your target audience than with unique products that can be custom printed with your logo?

Here are 5 benefits of using branded merchandise:

• Maximizing exposure

The main aim is to expose your company name and/or logo to as many people possible in your target market. This is best done on products which customers will actually keep and use, for instance, mugs, umbrellas and USB flash drives. These are popular, practical and durable and can feature your brand logo with the potential of exposure to a wider audience e.g. during busy commutes or in the office. Dressing your employees in a corporate uniform is another way to expose your brand in front of people and raise awareness.

• Beating competition

If you want branded merchandise that is distinctive and memorable, then you need to think creatively to beat your competitors. Free promotional giveaways such as customised mints at exhibitions, can create a small but positive impact on potential clients because the offering may create conversation and interest. The more you offer something that your competitors cannot, the more your business can reap benefits. Most companies opt for the usual promotional pen or diary but the way to outshine others is to create a close link between your brand and your product, so that your company is the first choice when that particular service or product is required.

• Retaining customers

Another great benefit of branded merchandise is that your messages remain in front of your audience as a constant reminder of the products and services your business has to offer. Printed business gifts, as a good example, will help in retaining your customer base and it will increase the company’s goodwill. There are other advantages, including the development of public relations; to protect your company’s image in the media. For example, imagine your business promoting eco-friendly products and subsequently building a trusting relationship with the local community.

• Rewarding employees and loyal customers

Your employees are what make your company run successfully, therefore you should consider rewarding them with a personalised branded gift. Something simple, such as a desk ornament, will serve as a token of gratitude and is ideal for employee services recognition. Loyal customers are also important to your business, as they are the ones who keep coming back for more of your products or services. A popular example is to offer something exclusive, such as a free branded product or discount on a product if a customer or client returns to you.

• Boosting sales

When you invest in branded merchandise, it will work wonders for your overall sales and revenue. A misconception is that money is wasted on promotional products and that they are often expensive to produce. When planning for your promotional product campaign, you need a clear, concise concept to make it work. It has been shown on different occasions that a large percentage of the recipients of promotional products remember the company’s name and that new customers who receive promotional gifts generally return sooner, more frequently and therefore spend more money than those who are not persuaded in this way.

This business information quoted from online income tips about 5 Benefits of Using Branded Merchandise.

Using Subject 2 Contracts to Buy Real Estate With Less Than Perfect Credit CHEAP ONLINE SHOPPING

Using Subject 2 Contracts to Buy Real Estate With Less Than Perfect Credit is the best way of business publish at

Subject 2 is a way to buy real estate without applying for a home mortgage loan. This financing option requires buyers to assume mortgage debt from the property owner. Real estate investors often use Sub2 contracts when selling houses to buyers with less than perfect credit.

Subject 2 is a great option for buyers unable to qualify for a conventional home loan. The property owner transfers the real estate deed to the buyer who becomes responsible for paying remaining loan installments. Loan documents remain in the original mortgagor’s name and the new buyer piggyback’s off their good credit.  

Instead of entering into a high interest bad credit loan, buyers can take advantage of assuming low interest payments. Buyers should engage in credit repair strategies so they can obtain financing within a year or two.

The primary purpose of entering into a Subject To contract is to let buyers buy a house without a down payment or credit check with the intention of refinancing the loan into their own name as soon as their credit allows them to obtain financing through traditional means.

Entering into Sub2 contracts requires both parties to engage in due diligence. Sellers should obtain financial records to ensure the buyer is financially capable of paying home loan installments. When buyers default on the note, the note holder is responsible for missed payments or runs the risk of losing the property to foreclosure.

Most Subject 2 contracts require buyers to submit loan payments to the servicing lender. However, some sellers require buyers to submit payments directly to them and they will submit payments to the loan provider. In this scenario, buyers run the risk of losing vested funds should the seller default on the mortgage loan.

Subject 2 contracts should be drafted by a real estate attorney to minimize risks for both parties. Sub2 contracts are used in place of bad credit lender loan mortgages to give buyers time to restore their credit rating. Buyers should refinance into a conventional home loan to purchase property rights as quickly as possible.  

In order to be legally binding, Sub2 contracts must be recorded through the court. Subject 2 records the transfer of property rights to the buyer. However, property rights are “subject to” the buyer adhering to contract obligations. If buyers default on their agreement, ownership rights revert back to the seller and the buyer loses all funds invested into the property purchase.

Sellers determine the duration of Subject 2 contracts which typically extend for 2 to 5 years. At the end of the contract, buyers must apply for a home loan or obtain financing through another source such as hard money lender loans.

Hard money loans consist of high-interest loans provided by private real estate investors or investment groups. This is a risky and expensive option for borrowers with bad credit. Therefore, buyers who enter into Subject To contracts should carefully strategize the ability to obtain financing in the future. If buyers cannot obtain financing at the end of the Subject 2 contract they could end up being in default and run the risk of having property rights transferred back to the seller.

When mortgage notes are refinanced the buyer is responsible for costs typically associated with entering into a home loan. Common costs include loan points, home inspections, property appraisals, mortgage insurance, homeowner’s insurance, realtor commissions, legal fees, and closing costs.

This business information quoted from business information about Using Subject 2 Contracts to Buy Real Estate With Less Than Perfect Credit.

Niche Awareness – 5 Things You Need to Know ONLINE SHOPPING

Niche Awareness – 5 Things You Need to Know is a way of making money from the internet publish at

When you are first starting out in internet marketing one of the hardest things to do can be deciding which niche market you are going to target.

I know when I was first starting out I went from having no idea what area I would be targeting to being bombarded by so many different niche markets my head was spinning at the prospect of picking just one or two.

With that in mind I am going to look at some of the various kinds of niche markets available to you as well as a few other things you will need to consider, with the intention of casting a little light on the subject and hopefully as a result make the whole process of choosing a niche market that bit easier for you.

1. Try traditional niche markets

The traditional niche markets break down into three main categories

• Health and Fitness

• Wealth Creation

• Lifestyle

Each of these markets has existed for far longer than the internet has and will always be in demand. In fact, these markets have existed since before the beginning of marketing itself.

For example, people are always looking to improve their health, this could be health in general or dealing with a health condition that they have to live with such as diabetes, high blood pressure, back pain, asthma or IBS to name but a few.

Maybe you are more interested in the fitness side of things, again the scope for this market is huge and very much in demand. People are always looking for ways to work out at home or shorten their time at the gym with different ways to get the maximum results in the shortest amount of time. A lot of these gym goers are looking at ways to put on weight or build muscle.

Which brings me nicely onto what is probably the biggest area under the health and fitness banner, this is weight loss. The global weight loss market is estimated to be worth £220 million with an estimated 29 million Brits attempting to lose weight last year alone and with obesity on the rise this market is only going to get bigger. With that in mind there’s always a marketplace out there that will be hungry for information in this area.

In the same way, people are always looking to make more money, maybe they have retired and want something to fill their time and top up their pension, or they could be looking for something to do as a hobby that can generate a little extra cash to supplement their wages. It could be, they have dreams of quitting the drudgery of the 9 to 5 and starting out on their own. As with health and fitness, wealth creation is a huge marketplace with numerous possibilities.

Similarly, lifestyle is an area that people want to improve constantly, this again covers a wide range of subjects, quitting smoking or drinking could also be covered by the health and fitness banner but tends to come under lifestyle as does improving sleep and stress management. You could also look at relaxation techniques and meditation as well as the very popular relationship niche. So as you can see a vast number of people will always be looking for solutions within this market.

In conclusion, the markets I’ve mentioned are a fantastic place to start if you’re thinking of going into internet marketing, or even if you’re already up and running and you want to explore a new niche then these are huge markets for you to tap into.

2. Solve peoples problems

Every single person who is in internet marketing brings a wealth of knowledge with them, and if you think that this is not true for you, then you are wrong. We all have things that we are passionate about, or are knowledgeable in, it could be a hobby that you have been doing for years or maybe you do a job in which you have gained knowledge that could be passed on to the less initiated – insider information, tricks of the trade etc. You can use what you know or love to help solve other peoples problems. Even if you don’t have all the answers, with access to the internet you have all the experts in your chosen topic at your finger tips – just Google it! And if you’re solving a problem, you’re helping someone. If you’re helping someone, then you can get paid for your time and effort.

Every single day people all over the world are looking for answers to problems they may have, in every single subject under the sun. Don’t believe me? try googling ‘how to get my bread to rise’ and you get over 5.6 million results, or try ‘How to improve my golf swing’ and over 1.25 million results are returned, or try something more obscure like ‘How to stop my dog barking’ and you get over 770,000 results. What I’m trying to say here is that regardless of what you are knowledgeable about there is someone out there looking for answers to problems in that particular area.

If you can provide a solution to the people who are looking for answers, in a way that they can easily access, then you can get paid for doing it.

One of the easiest ways to do this is to produce an e-book and with websites such as Amazon kindle direct publishing; it’s now easier than ever to get your e-book out into the market place. If you add an audio or video version as well, then you will greatly improve your widespread appeal.

Do your research right and you can easily find the most common problems in your chosen niche. A very good way of finding what problems people need solving is to go direct to the market itself. One of the best places to look can be online forums dedicated to your chosen subject, you will find numerous people here looking for answers to an abundance of problems. Places like Yahoo Answers are also a great way of finding out what problems people are facing. If you want to you can always go and survey people in your chosen niche.

This is not only a great way to find out what problems people need solving, it’s also very valuable to you because the people are basically telling you what product they need. All you have to do is give it to them.

3. Do your research

Research within your chosen niche is vital. It’s important because it tells you what the market is thinking and more importantly what it wants. It also tells you if the demand is big enough to be worth your time and effort creating products that that particular market is asking for.

By going direct to the market you can discover what problems they face, what solutions they’ve tried, what has worked and what hasn’t worked, you’ll get a better insight into what people want and be better placed to provide a solution in a targeted way.

If you already have a list, that’s great, send them a brief email questionnaire, ask them what they want to learn about, what problems they have (short term and long term), what kind of information they need.

One great way to find a niche market is to use the Google Keyword Tool You can see how many people are searching for a specific word or phrase, this is an invaluable tool to ascertain if there is a demand for the niche you are considering. If there are 10,000 searches per month or more and very little competition from advertisers, you may well have found yourself a niche that’s ready and waiting to be tapped into.

4. Keep looking

It’s important as an internet marketer to constantly be on the lookout for new ideas and continue to search for new niches and markets that you can potentially tap into, this will not only increase the number of income streams you have but will also ensure that you are not putting all your eggs into one basket should one niche area start to wane. Having said that, don’t give up on one niche just because you have had a successful product. If one product has worked, then the potential is there to sell more, keep going in that same niche until you have 4 or 5 good products all making you money.

Don’t forget to keep a constant relationship with your existing buyers, send out emails at least once a month, send them offers, upsells and other products that you think they may be interested in. Remember it is easier and cheaper to sell to someone who has already been a customer than to sell to a complete stranger.

You are surrounded by places where you can gain inspiration for new niche markets. Try going to the magazine section of your local shop, look at the various magazines on sale and the subjects they cover, chances are that If there’s a magazine for it, then it is likely to have enough potential buyers to be a worthwhile niche market.

As I mentioned earlier you can also find inspiration by playing around with the Google Ads Keyword Tool as well.

5. Go deeper

What I mean by this is quite simply finding more specific fields of interest within your chosen niche. For example, maybe your niche is the beauty market so then your more specific areas within this market could be hair, or nails, looking younger or even the make-up niche.

Taking the make-up niche as an example, you can narrow this down to things such as applying lipstick, foundations for different skin types, or applying eye make up.

Lets say you decide to create products about eye make-up, If you are somewhat of an expert on this subject then that’s great, turn what you know into an e-book or a step by step video tutorial. If you are not then don’t worry you could interview experts in this area and maybe record the interview and produce your product from this.

By going deeper and being more precise you could really get the most out of your chosen niche and because you’re being very specific you can open up a whole world of possibilities to build on. Remember people love to learn from experts and so that attention to detail will pay off.

It’s also a good idea to think laterally within your niche market and consider what other products or services people might be interested in. As I mentioned earlier, if people have already bought from you, then suggest other products you think they may be interested in or offer them an upsell of another higher priced product.

Finally, make sure that you take careful notes of what works and what doesn’t work, then maybe look at how you can use what works in the future and whether you can fix the things that do not work or if you need to discard them and try a different approach.

This business information quoted from online income tips about Niche Awareness – 5 Things You Need to Know.

Training Business – Determining How Much to Charge For Your Training Services CHEAP ONLINE SHOPPING

Training Business – Determining How Much to Charge For Your Training Services trusted buy and sell e-commerce publish at

If you’re in – or want to get into – the training business, you’re going to face the challenge of determining how much to charge for your training programs. It can be a frustrating and intimidating process. Keep in mind that professions like physicians and attorneys, and yes, even plumbers, have widely varying rates. The training field is no different. You could get some guidelines from a professional organization like ASTD (American Society of Training and Development), or you could probably find some information online.

But here are some considerations and guidelines to keep in mind. First of all, fees are based on a number of factors:

  • your training subject (“commodity” training, like teaching a computer program, is cheaper than “soft skills” training, such as leadership development, that add polish and marketability to executives)
  • your experience and reputation (someone in the business a long time, with an established client list, and other credentials, such as a published book, will simply be able to charge more than a “newbie”)
  • the perceived value of your training results, such as whether your training delivers a measurable improvement in performance, such as mastering a new skill, versus just some book learning or “feel good” outcomes
  • what the client will pay (corporations with deeper training pockets won’t flinch at a fee that might turn away a smaller business)

While there are no set industry standards for fees, here are some guidelines you can use:

  • If you’re going to charge by the hour (probably not the best choice unless you’re going to do a lot of consulting or individual coaching), fees range from probably $50 to $500 an hour, based on all the factors listed above. You might offer a “quantity discount” for multiple-hour projects.
  • If you’re going to offer public seminars, where people register on their own to attend your program (in a hotel meeting room or your own classroom), then you’ll probably charge per person. Your goal is to fill seats, so your prices need to be perceived as a “bargain,” so lots of people will sign up. Common prices for these types of programs are usually something like $99 or $129 a person.
  • If you’re going to do your business with companies, it is probably the most practical to charge by the workshop. Depending on the nature of the program, the intensity of its learning environment, the audience it’s intended for, and the other criteria above, it could range anywhere from $500 to $10,000 a day. I’m guessing that $2,000 to $5,000 is the most typical. There are always some fixed costs in a workshop, no matter what its length, so a shorter session is going to appear proportionately more expensive. As well, the charge for a longer session will be proportionately less since the fixed costs are spread out over a longer time. So, for example, say you charge $2,500 for a day-long program. For half a day, you might charge $1,500 (more than half of the $2,500). For a two-day session, you might charge $4,000 (less than twice the $2,500). By the same token, if a client wants to contract for you to deliver your one-day program more than once, then you’d probably discount your charge. So using the same $2,500 example, if your client wants you to deliver that program five different times, then you might charge a total of $10,000 or even $8,000 instead of $12,500.

Two other cost issues to keep in mind:

  • One is a materials charge. If you prepare materials for the participants, such as handouts or course workbooks, it is appropriate to charge something per person for those materials. You have a couple of options: you charge what it cost you to prepare them, in which case, you’d include the printer’s bill as an expense receipt with your invoice. The other option is to mark the materials up, so you can make a little profit. The amount of the mark-up is up to you. You just want to do whatever makes the per-person fee reasonable. One client might think $20 a head is unreasonable, another client might not flinch at $100 each. You have to know your client and the perceived value of your materials.
  • The other cost issue is expenses. It’s standard business practice to pass through to the client any bona fide expenses you incur as a result of delivering this training, such as travel expenses, meals, mileage, parking fees. Be careful though. Many things you may have purchased for your program would not be considered appropriate pass along expenses. This would be items that are an essential part of your training, such as name tents, candy, notepads, pencils, etc. It’s understood that your fee includes those types of costs.

Whatever you charge for your training and materials fee, make sure it’s been agreed to upfront in writing.

This business information quoted from business information about Training Business – Determining How Much to Charge For Your Training Services.

Have Fun and Make Easy Money Babysitting Children at the Mall BUY and SELL

Have Fun and Make Easy Money Babysitting Children at the Mall is the best way of business publish at

Busy shoppers sometimes get tired of dragging their children from store to store. And sometimes all the kids want is a little nap. You can have fun and make easy money babysitting children at the mall.

If you are a person who has been babysitting children or perhaps has had a day care business, you could have fun and make easy money caring for children while their parents shop at the mall. All you need to do it to approach the mall services, there is nearly always an empty shop at the mall and the mall has a good security system.

The store can easily set up monitors to help you ensure that the children are safe and secure. They can also arrange for you to have a security officer on site for you. They will be excited about being able to encourage parents to shop and you can have fun and make easy money watching the children.

Kids get tired of being taken from store, they get hungry and they get fussy. To have a safe secure place to park the kids while they shop would a great relief. Keeping the kids safe and secure can actually be very simple, when the parents drop off the child, make a copy of their drivers license, when they come to pick the child up, make them show the drivers license again. Make a copy. This will protect both you and the mall.

If the mall puts cameras in the shop, there is no way anyone can charge you with anything improper. The kids get a welcome rest. And you have fun and make easy money.

This business information quoted from business tips about Have Fun and Make Easy Money Babysitting Children at the Mall.

Methods For Patent Invalidation SHOPPING ONLINE

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Patent invalidation

A patent is a territorial right granted by the government of the territory to an inventor to exclude others from making, using, offering for sale, or selling an invention throughout the territory or importing the invention into the territory for a limited time in exchange The invention must be novel, e.g., not fully disclosed in any single prior art reference. (2) The invention must be non-obvious for public disclosure of the invention.

Criteria of patentability:

Foremost criteria for the grant of a patent application for an invention is that the invention should be new, i.e. 1) The invention must be novel, e.g., not disclosed in any of the prior art reference and 2) The invention must be non-obvious, e.g., the invention should not be obvious to any person who is skilled in the art on the date of filing of the invention as patent application. Another criteria for the grant of the patent is industrial use of the invention.

If a granted patent is blocking any product ready to be commercialized, then it is the strategy of the company whose product is ready to be commercialized to invalidate the patent. Invalidation of the granted patent is prosecuted in judicial courts. According to certain patent office rules, patent invalidation cases can be initiated by “Any person interested”. “Any person interested” can be defined as a person engaged in, or in promoting research in the same field as to which the invention relates. Patent can be invalidated on various grounds.

These grounds / strategies for the invalidation of a patent which are followed by attorneys in the judicial courts are mentioned below:

1) Invention claimed in the patent is not novel.

The claimed invention is present in the prior art as any published document. If the claimed invention is lacking novelty with regards to the earlier disclosed knowledge or prior use can invalidate the patent.

2) Subject of the claim of the patent is not an invention.

Patent offices of different countries have patent laws, which defines the patentable subject matter. An invention does not falling in the criteria of the patentable subject matter can be invalidated on the grounds that the subject of the claim of the patent is not an invention according to the patent law of that country.

3) Patent was wrongfully obtained by a person other than the person entitled.

Applicants of the patent should be the inventors who have worked on the invention. Insufficient disclosure of inventors’ details or disclosure of a person as an inventor who is wrongfully mentioned to be the inventor can form the basis of invalidation of patent. The issue here is that a patent may be invalidated or revoked in many jurisdictions, if the patent applicant or inventor is not the true and first inventor.

4) Insufficient disclosure of the invention

It is the duty of the inventors to disclose all material information relating to the invention, including the best mode to accomplish the invention, all material art known to the inventor, and any information that might render the invention unpatentable, such as a public use or published description of the invention occurring more than one year prior to the filing date of the patent application. Any deliberate efforts for insufficient disclosure or description of information related to the invention can form the basis for invalidation of the patent. Another basis of invalidation of patent is false suggestion or representation to any fact or statement made in connection to the grant of the patent.

5) Obviousness

Claimed invention is obvious to any person skilled in the art and does not involve any inventive step can be invalidated on the basis of obviousness. If a person skilled in the art (appointed by the court) considers the claimed invention to be evident and easily discoverable as of on the priority date of the claimed invention, then the claim of the patent can be invalidated on the grounds of obviousness.

6) The claims included in the patent are not fully substantiated by the description provided.

7) Failure to disclose information relating to foreign applications.

8) First to file / First to invent

US patent laws follows the patentability criteria to be first to invent whereas other countries patent laws follow the First to file concept. In US, invalidation of the patent can be based on first to invent basis where any inventor who has first invented the invention is given preference.

9) Patent holder did not exercise diligence in pursuing the patent application process (Patent grace period)

In US and Japan, a grace period of 6 to 12 months is allowed for filing patent application after publication of the patented idea or device. If the inventor publishes the invention, an application can still be validly filed which will be considered novel despite the publication, provided that the filing is made during the grace period following the publication. Filing of patent application after the expiry of the grace period allowed by the respective patent offices can be a ground for the invalidation of the granted patent.

This business information quoted from business information about Methods For Patent Invalidation.

You Can Sell More Using the Assumption Close BUY and SELL

You Can Sell More Using the Assumption Close are tips on earning money online publish at

Joe went to the hardware store on a fact-finding mission to look at a new gadget he had heard about. He asked the clerk were to find the whatchmacallits, but instead of pointing, the clerk led the way, picked one up and asked, “How many?” This is an example of The “Assumption Close” at work. Joe came to him, Joe asked for the product by name. No need for a pitch. This was is a sale standing there ready to buy, right? The clerk closed the sale by asking “How many?”, reaching in the bin for more.

Joe stood there dumfounded and managed to stammer, “Well, ah, one”. Sitting in the front seat in his car in the parking lot Joe examined the whatchmacallit (which is what he wanted to do in the first place). It wasn’t what Joe had thought it might be. But since Joe had asked for the product by name and accepted the Assumption Close, he felt stuck with it, reluctant to take it back. Joe went home with a whatchmacallit he didn’t want.

The Assumption Close will work in any business. There is nothing to remember, just set about your business as if the sale was already made. By “assuming” the customer is going to buy it, your questions are all after the fact. Not “Can we deliver it?” but, “What time do you want it delivered?”

Funny thing, the assumption flows right to the customer, removing that part of the sale where the customer might be able to say no. With the Assumption Close, the customer has to “back out of the deal”, not say “no”. Backing out is a whole lot harder.

Newspaper and yellow pages ad people use it everyday. They walk in with no doubt whatsoever that the prospect is going to advertise. The only questions are how much and when. Their “technique” is simply to announce their presence and ask “Gotchayur ad ready yet?”

In many small businesses, Daddy got the store from Granddaddy and Sonny continues the tradition. The advertising people have been coming in for three generations; even Sonny assumes the they are “entitled” to his business.

The magic of the Assumption Close is so strong it transcends the selling process, eliminating most of it. It is safe to conclude every person reading this article has fallen prey to a skillful use of the Assumption Close. Maybe at the hardware store, maybe for a Yellow Pages ad. Provided the product is beneficial, there was no backlash.

The Assumption Close is just another tool in the sales arsenal that you should know and practice.

Who knows, maybe Mickey Dees will adopt it, too, and instead of asking “You want fries with dat?” they might proclaim, “You want your fries super size or regular?”

This business information quoted from business information about You Can Sell More Using the Assumption Close.

Sales Letter Ending SHOPPING ONLINE

Sales Letter Ending is a way of making money from the internet publish at

First of all, a general comment about writing a sales letter; – “The clue is in the title”, as the saying goes. Always treat your sales letter as a letter, as if you were writing to a friend or colleague. Always open your letter with a greeting and end it with a goodbye. The main body of the letter is where you would put before a customer the benefits and the value of your product or service, but it is at the end where you make the actual sales pitch. The more convincingly you have presented your product in the main body of your sales letter the easier it should be to clinch the sale.

However, there are three particular issues which are an essential part of any sales letter ending to ensure the best conversion rate possible. These are the guarantee, the bonus or collection of bonuses and the call to action. Remember we are initially selling to people who do not know us and who have not had the opportunity to look at, handle, or peruse the item we are asking them to buy. If they were making a purchase in a shop all those things would be possible. Our sales letter must reassure them that they would be buying a quality item, getting value for money and that their money would not be wasted.

We address the issue of value for money by adding further value to what is being purchased. This is a key part of any sales letter format. A quality bonus would normally be added to the main purchase which in some way enhances what is being bought. The additional item MUST be good quality and must be related to the main product being retailed. This added value will often swing it for the marketer, but the bonus must be of high quality and relevant to the main offer.

The second part of the crucial sign-off sequence in a sales letter ending is the guarantee. With internet marketing this should always be a “100% cast iron guarantee”. If the potential customer is made convincingly aware that, should they not like the product for any reason, they can get their money back without any quibble, they are more likely to buy.

A very successful tack is to offer a 60 day guarantee pointing out that the customer effectively has the product for two months to assess it at leisure before deciding whether they wish to keep it or not. Anything which enhances the value of the offer in the eyes of a customer will increase your conversion rate and reduce your returns. There will always be returns which should be refunded immediately without hesitation. The nature of the ‘distance selling’ makes returns inevitable.

The third of the essentials of a sales letter ending is the call to action. What we don’t want is for a potential customer to procrastinate. We don’t want a customer to leave the sales page thinking, “I’ll order or subscribe tomorrow”, because, as we all know; “Tomorrow never comes!” This is the point at which we would offer the bonus item as an incentive and reiterate the 100% guarantee raising further awareness of the risk-free nature of the purchase.

Your sales letter ending should include a relevant signing off phrase, something appropriate to your niche. Always try to make your readers feel that the letter is addressing them personally. A PS added after your sign-off would then be used as one final reminder of a particular benefit or the valuable bonus being added.

This business information quoted from online income tips about Sales Letter Ending.

Significant Problems Encountered in Implementing a New Strategy in a Business CHEAP ONLINE SHOPPING

Significant Problems Encountered in Implementing a New Strategy in a Business is the best way of business publish at

”Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out those goals” Chandler(1962)

Strategy is a process and could be considered in fewer than three stages. These are: strategic analysis; this is the stage where through analysis the strategist identifies the opportunities threats, strengths and weaknesses in the environment; the strategic formulation stage, where a choice is made and the strategy implementation stage is the stage where the strategy is translated into action.

Implementing a strategy or strategy implementation is defined as “the translation of strategy into organisational action through organisational structure and design, resource planning and the management of strategic change”.

Analysing the definition, it becomes obvious that strategy implementation is somewhat complex. Therefore, the successful implementation of a strategy would be how well the various components in carrying it out are successfully integrated and interact.

To identify significant problems encountered in implementing a new strategy in a business, a critical look at the components to be applied in implementing the strategy would be a good pointer. These are considered below: Organisational structure and design; and strategy implementation; translating the strategy into organisational action by using the structure of the organization will also be dependent on the type of structure in use in the organization. This is so because the needs of a multinational organization are different from those of a small business. It is also possible that the extent of devolution or centralisation can influence strategy implementation.

For example using a matrix structure which often takes the forms of product and geographical divisions or functional and divisional structures operating in tandem; the time taken for decisions to be made may be much longer than in more conventional structures. The organisational structure and design aspect of the strategy implementation deals with how the human resources in the organization are mobilised and organised to bring about the corporate strategy. The main significant problems encountered through the usage of organisational aspect in strategy implementation is the fact that most of the employees can leave the firm if they feel that they are being ‘used’ in actual fact if they are not motivated. This is particularly so where the CEO or senior management imposes the strategy on the employees.

Another problem encountered here is the way and manner information is passed down or up the ranks. If there is a blockage which impedes the flow of information processes it means that decisions would be made based on outdated or obsolete information. This can be solved by devolving the central command for easy flow of information among all rank and files especially in implementing a new strategy in a business. Recognition must be given to organisational structure and design’s set up where operational and strategic decisions are made, there should be compromise if implementing a new strategy will succeed in any business.

The next aspect in strategy implementation – resource planning sets out resources and competences need to be created. It deals with the identification of resources needed and how those resources will be deployed and controlled to create the competences needed to implement the strategies successfully. This resource configuration is dependent on: protecting unique resources i.e. where a strategy depends on the uniqueness of a particular resource such as patent; and it must be protected; by legal means; fitting resources together, (mix resources to create competence) business process re-engineering (to create a dynamic improvement in performance) and exploiting experience by learning and improving continuously to improve competence.

One of the major problems of strategy implementation as a result of resource planning is a failure to translate statements of strategic purpose, such as gaining market share into critical factors that will make the purpose achievable and ultimately achieved. This a critical success factor analysis can be pursue as a start in resource planning. For example a definite timetable might be needed for an organization trying to introduce, say a new product for Christmas. A detailed examination of the timing has to be done if production and its marketing would be a success; as well as the allocation of funds for this undertaking. The problem here is that due to the non-uniformity in the times needed for the various activities, it is difficult to know where to start.

Scholes et Johnson (1999) writes that the circularity of the problem is quite usual in developing a plan of action, and raises the question of where to start – with a market forecast, an available level of funds, a production-level constraint, or what? The answer is that it may not matter too much where the starting point is, since the plan will have to be reworked and readjusted several times. A useful guideline is to enter the problem through what appears to be the major change area. An organization planning new strategies of growth may well start with an assessment of market opportunity. Someone starting a new business may will begin with a realistic assessment of how much capital they might have available.

Critical path analysis is recommended for strategies which have detailed planning of implementation. Another problem envisaged is the conflict arising among departments on the allocation of funds especially where money is involved in the implementation of the new strategy.

The next component in the implementation stage of the strategy is the management of strategic change. It is widely accepted that strategic change builds on four underlying premises:

1.There is a clear view within an organization of the strategy to be followed.

2.Change will not occur unless there is a commitment to change

3.The approach to managing strategic change is likely to be context dependent.

4.Change must address the powerful influence of the paradigm and cultural web on, the strategy being followed by the organization.

There are two types of change – incremental change-which merely builds on the skills, routines and beliefs of those in the organization, so that change is efficient and likely to win their commitment, and transformational change – which requires the organization to change its paradigm over time. It could be a change in routine (”the way of doing things around here”. It could also be a change in strategy that will necessitate the change. Although the implementation of strategy concerns the changing aspect of organization structure, control systems and resource planning which does affect the day-to-day operations of members of the organization; people’s behaviours and perceptions may not have changed.

To effect a successful strategy implementation, management must also adopt appropriate styles to manage the change processes. For example, it there is a problem in managing change based on misinformation, or lack of information, education and communication style will be used. This involves the explanation of the reasons for and means of strategic change. Collaboration or participation involving those who will be affected by strategic change in the identification of strategic issues; intervention, direction and coercion styles.

Associated with management of strategic change is the problem of change management. It becomes absolutely difficult to manage the change which comes about as a result of the implementation. For example some managers will lose their position as a result of the change (delayering) others might be made redundant as a result of do upsizing others might still lose their job titles or position which they cherished most as a result of business process re-engineering. This will demotivate the staff and the organization may lose some competent staff. Others may have to be retrained to take up new positions or demoted if they are to remain in the organization. This kind of problem can be avoided if management adopts a participatory style of leadership and get the staff involve from the formulation to the implementation stages of the strategy.

In conclusion, it could be expedient to point out that just as there are numerous definitions of strategy, its implementation style might differ and so might its attendant problems and solutions. Nevertheless, since implementation involves the controlling of others behaviours and sometimes perceptions and culture, most problems would be human-related and probably possible solutions would be dependent on management style and behaviour of the leadership in terms of structure and availability and allocation of resources.

This business information quoted from business information about Significant Problems Encountered in Implementing a New Strategy in a Business.